Kip’s Restaurant & Ice Cream Parlour Crowned Best Fast Food & Restaurant Brand at IMM Superbrand Awards

Kip’s Restaurant & Ice Cream Parlour has been named Best Fast Food & Restaurant Brand at the inaugural Institute of Marketing in Malawi (IMM) Superbrand Awards, positioning the brand as the country’s most preferred and trusted food destination according to Malawian consumers.

The prestigious event, held in Blantyre, celebrated 200 brands across multiple categories, all evaluated through a nationwide research exercise conducted by Impact Research Center. Unlike traditional award systems, the IMM Superbrand Awards rely solely on consumer nominations and ratings, making Kip’s victory a direct reflection of customer loyalty and top of mind brand strength.

Speaking during the ceremony, IMM President Mr. George Damson highlighted the significance of this milestone for Malawi’s marketing landscape and for brands committed to excellence.

“Tonight we celebrate brands that consumers hold at the top of their minds—brands that meet expectations and demonstrate consistency across multiple touchpoints,” Mr. Damson said. “These awards were shaped by the voice of the customer. If your brand is recognized tonight, it is because Malawians themselves believe in what you do.”

Kip’s excelled in key consumer-driven areas such as customer experience, brand accessibility, loyalty, market acceptance, and overall satisfaction, earning its place as Malawi’s leading fast-food restaurant brand.

In response to the win, Kip’s Restaurant & Ice Cream Parlour’s brand ambassador Pemphero Mphande shared appreciation for the win:
“We are honoured to receive this recognition. Being chosen as Malawi’s top fast-food and restaurant brand is a testament to the trust and support of our customers. We dedicate this award to everyone who continues to choose Kip’s for great food, great service, and great moments.”

The IMM Superbrand Awards are expected to become a defining benchmark for brand excellence in Malawi, with winners earning the right to carry the official IMM Superbrand Seal for the next 12 months.

Kip’s Restaurant & Ice Cream Parlour extends heartfelt thanks to all its customers and reaffirms its commitment to delivering quality meals, warm service, and memorable dining experiences across Malawi.