Ministry of Industry, Trade and Tourism will launch the 2018 National Tourism Month in Lilongwe on September 4, 2018,

In a Press release issued in Lilongwe Friday by Director of Tourism, Isaac Katopola says tourism industry players, stakeholders and the public to get ready for the launch.

He indicated that launch would mark the beginning of raising awareness to the public, private and public sector decision-makers on tourism contribution towards the socio-economic development of the country.

“Malawi as a country designated September as “National Tourism Month” as it falls in the month during which the United Nations World Tourism Organization (UNWTO) members states and the rest of the world join hands to commemorate World Tourism Day which falls on September 27, every year,” Katopola stated.

The Director said the 2018 World Tourism Day will be commemorated under the theme: “Tourism and the Digital Transformation.”

He added that the theme focuses on how tourism could be used as a strategic tool that could nurture innovation and new technologies.

Katopola described UNWTO’s intention to make innovation a part of the solution towards marrying continued growth with a sustainable and responsible tourism sector.