The Tobacco Control Commission (TCC) has predicted a lowering tobacco demand by the international market.
The buyers review their demand annually and according to TCC Chief Executive Officer Kayisi Sadala, the demand for next buying season seems to be lower than usual. Disclaiming it is too early to conclude, he said that the official demand rate will be announced next year.
Tobacco sales in Malawi just boasted a successful $336m,which was a major step up from the previous year’s sales of $212m. With the lowering demand predicted, sales will be affected, especially the farmers that already have a supply that was prepared for an assumed high demand. Since 2017’s produce was majorly rejected due to bad quality and this year’s produce was of good quality, perhaps the buyers may still have faith in the Malawian cash crop.